February 19, 2025

Tech Talent in NZ: Lessons from 2024 & Strategies for 2025

7 min read

Over the past year, New Zealand’s tech employment market has faced economic challenges, global instability and shifting business priorities. Yet, through it all, the demand for skilled tech professionals has persisted. In this article, I reflect on key learnings from the year that was, look ahead to what we might expect in the year ahead, and share advice on how to navigate an often complex tech talent landscape.

2024 in Review

In 2024, economic uncertainty and low business confidence led to subdued hiring activity, with job advert volumes down by 22% in December and unemployment rising to 5.1% in the December 2024 quarter. At the same time, shifting migration trends, including declining immigration and increased emigration, intensified competition for local tech talent, making it harder for businesses to secure skilled professionals.

The Tech Sector Bright Spot

Despite these hurdles, there was clear evidence of resilience in the tech sector. Recruitment activity slowed, but there was a key difference in comparison with other industries; the slowdown did not reflect the diminished need for tech talent. Often, large projects were put on hold, rather than cancelled. Teams were consolidated and tech employers focused on retention and internal mobility to keep up with BAU activities. While there were restructures, these did not reach the levels of other sectors, and were balanced in many areas by solid revenue growth, as noted in the 2024 TIN report. My view is that the tech sector was ‘on pause’, and sure enough, towards the very end of last year, signs of market stabilisation began to emerge, including an increase in advertised IT jobs.

Talent Needs Persist

We touched on in-demand skills in our Future of Technology update. To recap, in 2024 Kiwi organisations faced tech talent shortages across many roles. It was particularly challenging to find qualified software development professionals, and those in specialisations including cybersecurity, cloud infrastructure and AI. One example of the changes driving this demand is the 15% increase in cybersecurity breaches globally in 2024, which highlights the urgent need for skilled professionals to safeguard digital assets. Even during an economic downturn, technology is the backbone of business efficiency and continuity. From keeping systems secure, using analytics to optimise supply chains, reduce waste and make financial decisions, to scaling operations, tech professionals are indispensable.

Globally, IT leaders rank talent shortages as ‘the most likely factor to disrupt business in the next 12 months’ and here in New Zealand, more than half of the TIN survey respondents reported their biggest talent risks for 2025 are around cost, capability and capacity. Existing tech talent shortages are likely to loom much larger for organisations through the second half of this year, and into the next.

Turning Point

Here’s the other part of the equation: it’s widely accepted that our economy has reached the “bottom” of the cycle, and we’re on the road to recovery. Some experts even claim that our consecutive OCR cuts are expected to “pump prime a strong growth upswing“. Treasury reports and OECD forecasts indicate that sectors such as agriculture, renewable energy, and technology will drive growth, with the latter expected to see recovery and increased activity at a rapid pace. Projects paused in 2024 are set to resume. Demand for capability in AI and machine learning, data engineering and security will increase. Emerging sectors like Agritech, Fintech, and AI-driven industries experienced double-digit growth in 2024, and according to the most recent are also poised to drive job creation, in 2025 and beyond.

The Talent Conundrum: A Bigger Pool, Yet Fewer Fits

At first glance, this recent period of higher unemployment might suggest an abundance of available talent. But the reality is more complicated. While there have been job seekers in the market, finding candidates with the right technical skills and experience is an ongoing, and significant challenge. In 2024, SEEK reported a 12% increase in applications per job advertisement for tech roles, yet hiring times lengthened by 25% due to a mismatch between candidate skills and employer needs. This highlights the ongoing difficulty of sourcing specialised talent, even with a larger pool of job seekers.

In the last year another issue here was the amount of competition when hiring. This was further enhanced by global recruitment pressures with international companies recruiting remotely for Kiwi talent. And based on feedback I’ve received from employers and looking at the latest migration figures, I would hazard a guess that a portion could be skilled tech professionals. We only expect this competition to increase over the next 18-24 months.

Skills Gap Widening

Looking ahead, the skills gap in New Zealand’s tech sector is only expected to widen. Fast-growing sectors are creating new roles faster than the market can fill them. Yet, the pipeline of talent entering these fields remains insufficient. New tech grads are not the answer to our collective hiring woes, but it’s worth paying attention to this issue, because of the longer-term implications. In 2023, only 7% of university graduates in New Zealand completed degrees in STEM (science, technology, engineering, and mathematics), with just a fraction specialising in IT. Adding to this, future technologies like quantum computing, the Internet of Things (IoT), and green tech are expected to reshape the global tech landscape by 2026.

Future-Proofing: Recruitment Strategies for 2025

If I can share one piece of advice, it’s this: the days of reactive tech hiring are over. You may get lucky once or twice, put an ad up on an online job board and find a great person. But this will be the exception, rather than the rule.  Here are five tactics we recommend for tech organisations this year:

  1. Take the long, long view

If you haven’t already done so, book in a workforce planning session to map out your current tech roles, considering your business plans and goals – where changes might occur, any gaps, and at least a road idea of what skills and capability will be needed across the next 18 months. There are plenty of online tools that can help with this process, and our consultants are also able to provide assistance with this task.

  1. Leverage the current market, for future success

If there’s a chance you’re thinking “we might need a [add your tech job title] this year” then now may be the best time to begin the sourcing process. February and March are a great time to access the market. Employees who’ve returned to work post-holidays often start making career move decisions and begin to dip their toes into the world of job seeking. Being visible as an employer of choice offers an early advantage to secure top talent. More candidates seeking employment and more employer competition can lead to a longer recruitment process. Proactive hiring now ensures future success.

  1. Upskilling as a bridge

It will be beneficial to invest in learning and development to upskill your existing workforce, hopefully allowing you to plug some gaps, while also enhancing employee satisfaction. Providing opportunities to learn and positioning yourself as an employer that is supportive of ongoing employee development is also a highly attractive benefit for potential candidates. Online platforms make it easier than ever to offer access to learning and developing the skills your organisation needs.

  1. Make investing in your Employer Brand a priority

A key component of a long-term approach to recruitment is having a recognisable employer brand, and a strong Employee Value Proposition (EVP) to be clear about why the right job seekers should choose your organisation. Without it, you risk blending into the noise and losing out on skilled professionals who may have a plethora of options. Having a clear EVP will also give you the key messages you can use to cultivate relationships with passive candidates.

  1. Action begets action

Keeping a tight rein on budgets and pressing pause on hiring made sense, up to a point. However, being ‘on hold’ for a long period is not a sustainable pathway for any business. We’ve reached the tipping point where taking action, initiating hiring activity and recruiting for the talent you will soon need will be an important cog in the greater machinations of business activity, and will play a part in the improved performance of the New Zealand economy.

Building Your Sustainable Talent Pipeline

As we move through 2025, the challenges facing the tech employment market are clear. Skill shortages, increased competition, and the growing complexity of technology means that businesses must adapt their strategies to stay ahead. The clearest message I want to leave you with is to beat the rush. Invest in long-term recruitment planning, upskill your workforce, and leverage today’s employment market for your future needs, so you can build a sustainable talent pipeline and capable workforce to ensure your organisational success.

Get in touch today for advice and insights on building your tech talent strategy.

Christian Brown
Chief Operating Officer - Absolute IT and Madison